Social media, in regards to WingMakers, is not a significant element of its content offering. Partly, that’s a reflection of James’ wish to remain anonymous and let the words, images, and music of the work stand on its own in a curated environment (WingMakers.com). Also, he is opposed to promotion. He doesn’t promote himself or the work. For those who have followed the WingMakers since its launch in 1998, you know that less than 1-2 emails per year go out about updates or new products, and that’s a busy year. Mailings are rare events in this community.

With the spread of social media like Facebook, Instagram, Twitter, Tumblr, Pinterest, YouTube, etc. coupled to mobile phones, it’s been a decision of James to essentially not get involved. He has a Twitter account and uses it sparingly (as in almost never).